2 Group Business and Structure
SinnerSchrader is one of the biggest e-business service providers in Germany and offers its customers a comprehensive range of services for the use of interactive technologies, especially the Internet, to optimise and further develop their business. The emphasis of the Group’s business is on the use of websites for the sale of goods and services and for the acquisition and retention of customers.
Since the reorganisation implemented in April 2004 SinnerSchrader has organised its business activities into the “Interactive Software”, “Interactive Marketing” and “Interactive Services” segments; each of these segments covers different aspects of the range of services:
In the Interactive Software segment SinnerSchrader offers its customers the conception, implementation and servicing of custom-made interactive IT systems for the use of the Internet with a special focus on the user-centred design of processes and interfaces. In the Interactive Marketing segment SinnerSchrader provides consulting, creative and implementation services on establishing and managing brands, on customer acquisition, conversion and retention as well as on promoting sales through the Internet and other digital channels. In the Interactive Services segment, SinnerSchrader bundles together three complementary service packages: planning and implementing online advertising campaigns, establishing the technical systems for running websites and constantly managing them, and designing and implementing data analysis systems for the observation and statistical analysis of user behaviour on websites.
Business in the segments is always provided by one or more independent companies that are directly or indirectly 100 % subsidiaries of SinnerSchrader Aktiengesellschaft, the parent company managing the Group. SinnerSchrader Neue Informatik GmbH is active in the Interactive Software segment, SinnerSchrader Studios GmbH and SinnerSchrader Studios Frankfurt GmbH in the Interactive Marketing segment, and SinnerSchrader Deutschland GmbH in the Interactive Services segment.
In addition to these companies, which have their headquarters in Hamburg or Frankfurt am Main, SinnerSchrader UK Limited, London, UK, and SinnerSchrader Benelux BV, Rotterdam, Netherlands, are still part of the consolidation group as 100 % subsidiaries. Neither company was operatively active in the period covered by the report.
Fig. 1 | Structure of the SinnerSchrader Group
