Competition
Competition in the market for IT and Internet services has increased continuously in recent years. In particular, there are providers active in this market who have a broader portfolio of services and some longer and better established customer relationships than SinnerSchrader. The future development of SinnerSchrader largely depends on how well SinnerSchrader succeeds in establishing adequate prices on the market for its services as a specialised service provider without the means of temporary cross-subsidisation.
The extent to which buying in programming services in take-off countries becomes more important for competitiveness in relation to the individual developments is also significant in this context. SinnerSchrader does not currently have sources for such services and, if necessary, could only build them up over time. Bigger competitors with an international market presence already have relevant structures or would be able to establish them more quickly.
