Imagine you will never even waste another marketing euro again.
Advertise more effectively.
SinnerSchrader Media
In comparison to the traditional media, the Internet is still a very cheap advertising medium. But although the budgets are smaller than in the print or TV sectors, media planners continue to have problems with the medium. In spite of enormous success with reach (64 % of the population), duration of use (10 % media share) and direct turnover (approx. 3 % in retail), the proportion of online advertising is not even 2 % of the total advertising market.
However, at the moment there is a lot to indicate that the gap between usage and advertising market share will continue to diminish in the years ahead. The European Interactive Advertising Association (EIAA) is expecting expenditure for online advertising in Europe to treble by 2008. One of the driving forces behind this development is performance-based billing for online advertising, a principle first introduced in the field of search engines.
SinnerSchrader Media has consistently dedicated itself to the maximum effectiveness and the optimum value for money of online advertising. As one of the biggest online media buyers we know the market inside out. Our neutral, independent role as a media buyer on the market is part of our self-perception. This independence allows us to gear online marketing uncompromisingly to sales success and to optimise it for direct sales.
Since 1996 we have been measuring and optimising campaigns on the basis of cost per click (CPC) and cost per order (CPO). We know the conditions under which media services can be paid for simply according to performance-related models. We design the conditions so that the marketers and the advertisers are interested in a long-term partnership.
Our media planner cooperate closely with the creation in the Studios so that campaign ideas, advertising media and the advertising environment interact in the optimum way. But the most important thing is that the advertising works. SinnerSchrader Media’s media controlling gives marketing decision-makers an instrument to check and control campaigns on a daily basis while they are still running.
SinnerSchrader Media finds partners for sales cooperation on a CPO basis for customers such as Tchibo, the most successful e-commerce merchant in Germany after Amazon. Our services include conducting negotiations, tracking, reporting, commission accounting and creation of advertising media - all from a single source.
Headquarters: Hamburg
Management: Ralf Scharnhorst