Imagine you gain new clients the whole day.
Creative Agency for Digital Brand Management.
SinnerSchrader Studios.
On the Internet, marketing and sales are very hard to distinguish from each other these days. Everything is possible at any time. We are convinced that today brands have to communicate just as well on the Internet as they do in other relevant media. Customers’ demands of online brand presence are increasing rapidly with growing bandwidths. This entails high-quality communication just as much as first-class design. Ultimately, the aim of all of these measures is to increase business success on the Internet.
With the Studios, SinnerSchrader is strengthening the agency business within the Group. As a creative agency for digital brand management, SinnerSchrader Studios develop solutions for their clients’ Internet business: eye-catching brand experiences and efficient sales solutions. The Studios’ target group are marketing and sales decision-makers who need a professional Internet platform to enhance their sales success in the long term.
Brand management in interactive media is much more complex today than even just a few years ago. Companies now use the same medium – the Internet – for such different tasks as branding, product presentation, dialogue, transaction, customer care and customer relationship management (CRM). All of the interactive communications architecture must be clearly planned and managed so that a brand is perceived in a uniform way. SinnerSchrader Studios apply the required depth and implementation expertise to this task.
We run this agency business at sites in Hamburg and Frankfurt. This gives us the flexibility to expand our business optimally at a regional level. Since their launch in April 2004 both offices have increased their personnel, especially in the areas of creation, design, copywriting and conception. Due to the continuously growing integration of the channels, experts from traditional advertising also work in the Studios.
With Hapag-Lloyd Express (HLX), the Studios have a prime example of excellent brand management on the Internet in their portfolio. In the last business year we further optimised the hlx.com website under the aspect of sales performance; this website generates around 90 % of all bookings. This included creative sales promotion measures, such as a special microsite for the female passengers target group.
At the Frankfurt site, the Studios have given the Deutsche Bank private and business customer portal a new, attractive and modern design. The aim of the redesign was to interpret the bank’s self-image “A Passion to Perform” for the Internet and to adapt usability to the current usage habits.
The concept of the Studios has also been confirmed by business with new clients in the last business year. We have been able to acquire reputable and important customers for the project business, for example Volkswagen, simyo and Strato.
Headquarters: Hamburg and Frankfurt
Management: Malte Blumenthal (spokesman), Stefan Schaub; Thomas Bernd (Frankfurt)