How will we do our shopping in the future?

In the last ten years, online shopping has revolutionised the shopping behaviour of many people. The next phase is emerging with Web 2.0. Customers are becoming ever more confident in using interactive media: they want to get actively involved, but they also want to be entertained and to integrate these digital possibilities into their everyday lives.

Together with OTTO, the world’s biggest mail order company, we are developing the next generation web store for Microsoft’s new operating system, Windows Vista. The result will be a three-dimensional world of brands and shopping that will make online shopping into an experience. And OTTO will be integrated into its customers’ “digital lifestyle”.