Can a daily newspaper be innovative?
It has to be! The advertising and specialist markets of yesteryear won’t be coming back. They will stay with Google et al. Today, even successful media brands have to find new sources of revenue – without being unfaithful to their values. Süddeutsche Zeitung has been highly successful in this with its “Edition” series. So successful that imitators were soon queuing round the block.
With us, SZ has developed its edition business into a comprehensive e-commerce strategy. The core idea was to make use of the editorial evaluation expertise of the SZ review section to provide customer orientation for a media shop. And not just through text, but right down to the search functions. The result is an online bookshop, successfully established on the market, with an innovative and subtle concept – in the 10th year after Amazon.