2 Group Business and Structure
SinnerSchrader is one of the biggest interactive service providers in Germany and offers its customers a comprehensive range of services for the use of interactive technologies, especially the Internet, to optimise and further develop their business. The emphasis of the Group’s business is on the use of websites for the establishment and communication of brands, for the sale of goods and services and for the acquisition and retention of customers.
SinnerSchrader organises its business activities into the “Interactive Software”,
“Interactive Marketing” and “Interactive Services” segments; each of these segments covers different aspects of the range of services.
In the Interactive Software segment, SinnerSchrader offers its customers the conceptual development, implementation and servicing of custom-made interactive IT systems. In the Interactive Marketing segment, SinnerSchrader provides consulting, creative and implementation services for establishing and managing brands, for customer acquisition, conversion and retention and for promoting sales on the Internet. In the Interactive Services segment, SinnerSchrader bundles together online media services, data analysis services and IT operating services that are needed for successfully and reliably operating and managing an Internet system.
SinnerSchrader Neue Informatik GmbH is active in the Interactive Software segment, SinnerSchrader Studios GmbH and SinnerSchrader Studios Frankfurt GmbH in the Interactive Marketing segment, and SinnerSchrader Deutschland GmbH in the Interactive Services segment. These are directly or indirectly 100 % subsidiaries of the AG which the Group manages as a managing holding company.
Structure of the SinnerSchrader Group
SinnerSchrader currently provides its services only from its German locations in Hamburg and Frankfurt am Main, primarily for companies based in Germany. The foreign subsidiaries of the AG that still belong to the Group – SinnerSchrader UK Limited, London, UK and SinnerSchrader Benelux BV, Rotterdam, the Netherlands – were not operatively active in the period covered by the report.